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Invention is good, innovation is better

We have long been persuaded of the need to innovate, aware of the risks associated with the reduction in product life and the increasingly unpredictable nature of competition.

In 5 years time, 50% of company profits will come from products which don't exist today.

Unfortunately, the creative process is complex. There is no concensus prior to innovation. Creative innovation is above all a divergence. It requires a cognitive plasticity which makes it possible to think outside the box, a nutural type of predisposition to invent.

Invention is good but innovation is better.

If invention transfoms money into ideas, what is interesting is the ability to transform ideas into money. Unfortunately, to do this, it is not enough to be good in isolation, you need to be good collectively.

The great challenges of humanity are not hunger, poverty, sustainable development, health, education, the economy or natural resources but our capacity to create new organisations capable of responding to these challenges. Our principal challenge is collective intelligence.

A challenge that is equal to the difficulty.

At a time when biomimicry is still a reliable teacher, it would be good form to let nature be our inspiration, this model which has survived and has been evolving for billions of years by the successive resolution of problems. 

Learning from the social organisation of ants, as perfect as it is fascinating, or that of bees, wasps or migratory animals, can help us to collectively create the innovations of tomorrow.

Paradoxically, in a highly competitive environment, collaboration is the leverage to performance and efficiency by which companies create new products, new procedures, find the right balance between profitability and sustainable development, secrecy and transparency, values and value, individual and collective dynamics, propagation of knowledge and competition. 

"We are condemned to live together like wise men or die like idiots".